SQL Reporting Services Reports: Jump to URL

To enable a hyperlink to a CRM record in a SRS Report
(Within a table)
Cell, Properties, Navigation, Jump to URL:

="http://crm/CRMReports/viewer/drillopen.aspx?ID=" &
Fields!accountid.value.ToString() & "&OTC=1"


note: OTC must equal objectTypeCode (i.e. 1 for account)